Shoo Loong Kan's Success with Chowbus Loyalty: Lock 4000 members & ~1m turnover

In our last blog, we discussed how Shoo Loong Kan upgraded its dine-in and takeout order solutions using Chowbus’s tablet ordering, handheld POS devices, and third-party delivery platform integration. Today, let's delve into how Shoo Loong Kan successfully leveraged the loyalty system.

Shoo Loong Kan has amassed 4,000 members and nearly a million dollars in recharge amounts within six months through strategies like free membership enrollment, earning points through purchases for redeemable rewards, cashback on recharges, and gift cards.

Customers Join for Free, Lowering the Barrier to Membership

Customers can become members by scanning the QR code on table placards or using tablets to sign up.

Staff can also add customers as members using the POS App.

The free membership method lowers the entry barrier, offering customers additional benefits upon registration.

Earn Points to Redeem Big Rewards

Shoo Loong Kan introduced a member points system to encourage customer sign-ups.

Members earn one point for every $1 spent. These points can be redeemed for dishes or gifts when ordering.

Shoo Loong Kan has set up various redemption plans, catering to a wide range of consumer preferences.

From drinks and dishes to Apple computers and LV products, members don’t need to spend extra to get these rewards, encouraging continual repurchasing.

Recharge for Cashback: Benefits for Customers and Locked Revenue for the Restaurant

Shoo Loong Kan’s New York location launched a recharge cashback promotion: recharge $500 for an extra $49, $1000 for $129, $2000 for $349, and $5000 for $999. This means a $500 recharge gives a member a balance of $549.

The more customers recharge, the more they receive, effectively offering a discount for members and securing revenue for the restaurant.

SMS Marketing: Targeted Campaigns for Members

Shoo Loong Kan can configure member marketing SMS in Chowbus’s dashboard, sending targeted messages like new product promotions, special pricing, and holiday offers.

These messages increase interaction frequency with members, fostering a closer relationship.

Chowbus’s membership capabilities cover the full dining experience and are fully integrated with the POS system, recognizing members through their phone numbers. Once logged in, customers can enjoy various member benefits. The restaurant can also use phone numbers to look up member information, perform recharges, balance inquiries, and view member reports.

Still pondering over the best membership plan for your restaurant? Contact your account manager or sales representative to design a custom membership strategy tailored for your needs.

What are you waiting for? Contact us now to upgrade your restaurant!