6 Must-Do Instagram Restaurant Marketing Ideas

6 Must-Do Instagram Restaurant Marketing Ideas

June 26, 2023

Congratulations on the opening of your new restaurant! In today's digital age, social media platforms play a crucial role in promoting businesses, and Instagram is no exception. With its visual appeal and large user base, Instagram provides an excellent opportunity to showcase your restaurant and attract customers. In this blog post, we'll explore the 6 easy ways you can effectively use Instagram to promote your restaurant and establish a strong online presence.

1. Showcase Top Dishes and Restaurant Ambiance

One of the best ways to entice potential customers is through captivating food photography. Share high-quality, visually appealing images of your mouthwatering dishes to showcase their flavors and presentation. Pay attention to lighting, composition, and food styling techniques to make your creations truly stand out. This is also a very lost-cost marketing idea to attract new customers!

This popular French restaurant in NYC, Balthazar, does a great job of capturing the memorable dining experience of their customers with high-quality photos!


2. Show Behind-the-Scenes Sneak Peeks

Offer your followers an exclusive behind-the-scenes look into your restaurant's inner workings. Share glimpses of your kitchen, your talented chefs in action, or the process behind creating your signature dishes. Providing this insider perspective adds authenticity and a personal touch to your Instagram content, making your restaurant more relatable to your audience. Personality is everything!

A great example is Ricebox, a popular Chinese restaurant in LA. This instagram reel documents how they make their famous Baked Chicken dish for the Year of the Rabbit.


3. Special Offers and Promotions

Utilize Instagram to promote special offers, discounts, or limited-time promotions at your restaurant. Create visually appealing graphics or images to announce these deals and encourage your followers to visit your establishment. Effective use of discounts and promotions can attract new customers and encourage repeat visits.

For some inspiration, Din-Tai Fung did a great job highlighting their holiday gift-card program with this post! Main takeaway is that your social media account is the best place to get your news out there!


4. Post Customer Testimonials and Reviews

Positive customer testimonials and reviews are a powerful tool for building trust and credibility. Share screenshots or quotes from satisfied customers to showcase their experiences at your restaurant. User-generated content that highlights their dining experience can significantly influence potential customers to choose your restaurant over others. And don’t forget to reply and engage with these content creators!

Check-out this instagram reel from a happy customer at the world famous Franklin’s BBQ in Austin TX.


5. Chef Spotlights and Interviews

Your talented chefs are an integral part of your restaurant's success. Spotlight their skills, expertise, and unique culinary backgrounds through Instagram posts. Conduct short interviews or share interesting stories about your chefs to provide a glimpse into the passion and creativity that goes into crafting your delicious dishes. Showcasing the human side of your restaurant can forge deeper connections with your followers.

Another great example comes from Franklin BBQ in Austin, TX. They have an instagram reel that highlights the origin story of the restaurant. This format is likely more expensive to produce, but a similar post can be created with your iphone if done right!


6. Collaborations and Influencer Marketing

Consider collaborating with local influencers or food bloggers who align with your restaurant's brand. Partnering with influencers can give your restaurant exposure to their loyal followers who may be interested in trying out your offerings based on their recommendation. Influencer marketing can expand your reach and attract new customers to your establishment.

Ricebox LA does a great job in this collaboration with the Fung Brothers – a popular foodie influencer in the Asian Cuisine content category.


Time to Post on Social

Remember, consistency is key when using Instagram as a marketing tool. Maintain an active presence, engage with your followers, and post high-quality content regularly. By implementing these 6 powerful strategies, you can effectively promote your restaurant on Instagram, attract new customers, and establish a strong online presence that sets your establishment apart from the competition.

I hope you find this blog post format helpful for promoting your restaurant on Instagram!

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