Marketing Methods You Must Know When Opening a Bubble Tea Shop in the United States

"Want to run promotions but afraid of poor results?"

"Promotions seem like a losing game; I won't do them anymore."

"How should I run promotions to attract attention and make money at the same time?"

For those wanting to run promotions, check out this useful guide!

Tsaocaa's Flushing store used Chowbus's promotion feature to launch a buy one get one free (BOGO) promotion for the New Year, achieving a 100% WoW increase in net sales for the single store and a threefold WoW increase in order volume.

Why did Tsaocaa's promotion work so well?

Adequate Preheating Before the Activity:

Tsaocaa started promoting a few days before the event on social media platforms like Instagram, creating widespread customer interest.

In-Store Promotional Materials Stimulating Consumption:

During the promotion, Tsaocaa posted promotional materials both inside and outside the store. Additionally, the splash screen on the self-ordering kiosk was changed to the promotional page, reminding customers to participate in the event at the last step of the ordering process.

Some customers were just passing by, but upon seeing the "buy one, get one free" promotion posted on the door, couldn't resist coming in to take advantage of the offer.

There were also customers who initially entered the store with the intention of only buying bread but happened to notice the promotional image for buy one, get one free on bubble tea displayed on the cover of the self-service ordering machine. Consequently, they decided to grab two cups of bubble tea as well.

In-store promotional materials help convert many "unexpected" customers.

Automatic Guidance in the Ordering Process:

Chowbus' self-ordering kiosk automatically displayed a BOGO popup after customers selected a drink, encouraging them to customize their second drink preference and further ensuring a 100% participation rate in the promotion.

Since customers could only participate in the BOGO promotion on the self-ordering kiosk, it increased their motivation to use the kiosk for self-ordering, relieving pressure on front-end ordering.

Customer Referrals and Continuous Repurchases:

Participating customers were very satisfied, recommending the promotion to family and friends. Some customers made multiple repurchases during the promotion, effectively increasing turnover.

Some customers took the initiative to share their promotion experiences on social media, creating secondary publicity for the business.

Even on rainy days, it didn't stop customers from enthusiastically participating in the promotion. During the promotion, net sales increased by 100% YoY, and the order volume on the self-ordering kiosk doubled YoY.

It's worth mentioning that the Chowbus Engineer team worked overtime to launch the promotion feature just in time for the New Year. During Tsaocaa's promotion period, Chowbus also deployed on-site personnel to ensure stability and conducted on-site visits to collect customer and restaurant needs, continuously optimizing product features.

Promotions are not just about businesses offering discounts; it's about creating demand for customers and fostering a mindset of "missing out if you don't buy." To run successful promotions, restaurants need to combine online and offline marketing channels, using promotional events as a hook to attract customers to consume.

Chowbus continues to upgrade its product features, providing restaurants with a one-stop solution for cutting-edge catering. We will introduce more ways to play with promotions soon. Contact us for more information~