Speedy Korean Grill's Success with Chowbus: Grand Opening Draws Huge Crowds
Speedy Korean Grill's Success with Chowbus: Grand Opening Draws Huge Crowds
The Speedy Korean Grill in New York's Koreatown exploded on Instagram as soon as it opened.
In its first week, customers formed long lines, stretching a whole block.
Speedy Korean Grill has two floors: the first floor offers Korean delicacies like Dosirak, Sandwiches, and Kimbap; the second floor features a self-serve ramen bar. Notably, both floors utilize the Chowbus POS system, leveraging self-ordering kiosks to save on labor and enhance efficiency.
Today, let’s look into what makes Speedy Korean Grill not only eye-catching but also efficient in saving labor.
The menu items are distinctive and captivating
Speedy Korean Grill has selected a few particularly unique Korean dishes, including Coin cake and Egg lab sandwiches that cater to American tastes with cheese, delicious bentos, kimbap, and the popular Korean self-serve ramen bar. These items maintain Korean authenticity while appealing to American preferences. Moreover, the food court concept not only diversifies the menu options but also meets the daily meal needs of nearby residents.
The endlessly stretchy Coin cake and the self-serve ramen bar have also become widely shared content by customers on social media.
Skillful use of promotional activities to boost customer traffic
During the opening period of Speedy Korean Grill's new store, a 50% discount promotion across the board quickly spread on social media platforms like Instagram and Tik Tok, attracting a large number of customers eager to try new tastes, leading to endless queues.
Chowbus's promotional features can meet various promotional needs of a new store opening, such as half-price storewide, discounts on individual items, buy-one-get-one-free, and gifts with purchase. Moreover, the promotional features cover self-ordering kiosks, tablet ordering, QR code ordering, and POS App ordering, integrating all devices to help restaurants save time and effort while boosting customer flow.
Using self-ordering kiosks to save labor and improve efficiency
The Korean snack area on the first floor of Speedy Korean Grill is equipped with two self-ordering kiosks. Customers can browse the menu and food images, select dishes, and pay at the kiosk. Staff can focus on food preparation, and after the meals are ready, they notify customers to pick up their food.
The second-floor self-serve noodle bar has one self-ordering kiosk and one staff member. After customers select their desired ramen and toppings at the kiosk, the staff member receives a new order notification on an iPad, prepares the ingredients, and then notifies the customers to pick up their food. Customers can prepare and enjoy their noodles in the self-serve area.
Self-ordering kiosks are the preferred choice for quick-service restaurants. Restaurants do not need to invest much manpower in taking orders, only in food preparation.
Chowbus's self-ordering kiosks, with clear large images and descriptions of meals, help customers fully understand the dishes and support various payment methods including debit cards, credit cards, and Apple Pay. After paying, customers can pick up their food using a pick-up code.
Additionally, Chowbus's self-ordering kiosks integrate a complete membership system and promotion engine, saving on labor while helping restaurants increase revenue.
Equipped with the most advanced food technology, the Chowbus POS system keeps up with the ever-changing food industry, continuously helping new restaurants improve efficiency, save costs, and increase revenue.
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