Shu Da Xia Hotpot is a professional and large-scale hotpot chain brand that specializes in big-scale hotpot dining, franchise and chain operation, and culinary culture development. Since its first direct-operated store in 2015, Shu Da Xia Hotpot has expanded to 24 direct-operated stores and more than 600 franchised stores, extending its presence to countries such as Japan, Australia, the United States, and Malaysia. As an emerging hotpot brand, it has quickly gained a foothold in the Sichuan hotpot market and is known for its authentic Chengdu-style hotpot.
When entering the US market, Shudaxia chose Boston as its first city. With its concentration of prestigious universities and a large population of international students, Boston was an ideal choice for expansion. After opening the restaurant, Shudaxia quickly became popular, attracting customers who would line up every day, showing high expectations for the restaurant. Shudaxia's unique soup base and fresh ingredients have won the hearts of customers. However, in addition to providing delicious food, it is crucial for Shu Da Xia to meet the customers' dining experience needs.
To enhance the dining experience of its customers, Shu Da Xia Hotpot selected Chowbus POS products: Tablet Ordering, Handheld POS, and QR Code Ordering. At each table in Shu Da Xia, there is a tablet ordering iPad and a metal QR code printed on the table. When customers are seated, they are intrigued to pick up the iPad and make their selections together, adding to the enjoyment of the dining experience.
"Tablet ordering has greatly helped us improve customer service. During peak dining hours, there are many customers waiting at our entrance. We provide iPads to customers in advance to familiarize themselves with the menu, and they can also pre-order on the iPad. This allows us to serve them immediately upon seating, greatly reducing customer wait times and complaints. Moreover, this method has significantly increased our table turnover rate!" said the manager of Shu Da Xia Hotpot.
In addition to the increased interactive experience, Chowbus POS is specifically designed for Asian restaurants with a bilingual interface that can be switched between Chinese and English, catering to the different preferences of customers. The tablet ordering displays exquisite dish pictures, greatly attracting customers to place orders. At the same time, customers no longer need to wait for the server, optimizing their dining experience. Shu Da Xia’s staff are no longer busy with taking orders, allowing them to save more energy and focus on communicating with and serving the customers.
The manager also mentioned, "We also use QR Code Ordering. Chowbus has specially made metal QR codes fixed on the tables, which not only look great but also enhance the restaurant's ambiance. Customers can directly scan the QR code with their phones to order online. This combination of QR code and tablet ordering greatly increases the efficiency and enjoyment of customer ordering. Once the customers place their orders, the orders are directly synchronized to the kitchen, eliminating the need for manual input. It truly saves us a lot of manpower."
The customer service provided by Chowbus has also received praise from the Shu Da Xia team. "Chowbus customer service is excellent. We have a WeChat group where we can immediately receive responses and support from the team whenever we have any questions or need assistance. When the restaurant gets busy, having stable support is crucial, and that's why choosing Chowbus is important to us."