Founded in 2018, Machi Machi is not only a well-recognized and quickly expanding global tea franchise based out of Taiwan, it also has impeccably high standards that are innovating the bubble tea industry and creating an unforgettable experience from the moment a guest takes their first step into one of our stores, to the moment they can take the first sip of their hand-crafted drink.
Since Machi Machi opened their first location in Midtown, New York, they decided to partner with Chowbus POS, leveraging the Kiosk and Loyalty Program to get the most from their returning customers.
Machi Machi’s manager Xiaolei Zhu told us, “All restaurants have had to tighten their budgets during COVID-19, and one effective way to save money while actually making money is to start a restaurant loyalty program.”
The Loyalty Program promotes the store by sending customized messages to its customers.
When new customers come to the store, they can directly order from the Kiosk, and the system will encourage them to sign up for the restaurant loyalty program through the unique QR code that is provided for customers. With this information, restaurants can send guests a promotion by SMS to get them back into your store again.
The loyalty program provides cash back accumulation which provides another set of incentive for customers to use next time that they come back.