Boost Restaurant Sales with Chowbus New Feature: Promotion
Are you struggling with how to attract customers for the grand opening of your new restaurant and start on a positive note? Do you want to boost your order volume during holidays such as New Year and the Spring Festival? Are you still figuring out how to increase revenue during the off-peak season?
Chowbus has recently introduced a promotion feature that meets the promotional needs of restaurant owners in different scenarios. It can help you increase customer traffic, boost revenue, and enhance interaction with customers.
Similar to the promotions often launched by Starbucks, such as half-price drinks or buy one get one free, Chowbus promotion feature can achieve the same!
What effects can be achieved by using the promotion feature?
Attract more customer traffic
"Buy one get one free for the grand opening of the new restaurant"
"8% off for the entire menu on weekday afternoons"
"Buy the new chicken and get the popular fries for free"
Aren't these promotional activities attractive? Promotions serve as a hook, providing customers with a reason to visit the restaurant. Restaurants can also promote the activities further on social media to maximize their impact.
Increase interaction
Chowbus promotion capability not only targets dishes but can also be combined with businesses in the vicinity, enriching the ways promotions can be run. For example, during the Spring Festival, offering a free Year of the Dragon keychain with the purchase of a beverage as a holiday gift to customers.
Boost individual item sales
Promotions can also be combined with inventory management. You can promote overstocked items, such as "Buy any single item and get oolong tea for free." Promotions can also be applied to popular dishes, such as "New menu item, bubble tea, half-price for the first 3 days."
Chowbus promotion feature covers self-service kiosks, tablet ordering, QR code ordering, POS app ordering, and supports five types of promotions: Discount off items/orders, BOGO, Min spend and get item/order discount. .
Chowbus Dashboard provides templates for each promotion type, allowing you to apply promotions to all items, specific categories, or individual items. You can limit the quantity of promotions, set the promotion period, and the configuration is highly flexible. You can pause/resume, edit, and duplicate promotion activities at any time.
You can also view the usage, inventory, order quantity, and discount amount of promotion activities in real-time, easily assessing the effectiveness of promotions.
How to utilize Promotion feature?
Chowbus promotion feature was first launched on self-service kiosks, enabling buy and get, and dish discount promotions. In the initial testing phase, many bubble tea shops tried this feature and came up with various ways to use it.
Let's look at some case studies:
Holiday Promotion to Boost Order Volume
Chao Tea's Flushing store launched a New Year's buy one get one free promotion. During the promotion, the store had a continuous influx of customers, significantly boosting sales data. All customers participated in the buy one get one free promotion that day, resulting in a 100% year-over-year growth in net sales for the single store. The order volume from self-service kiosks doubled year-over-year.
After customers selected a beverage on the self-service kiosk, the kiosk automatically displayed a pop-up window for the buy one get one free promotion, reminding customers to customize their second beverage preference.
The entire operation was simple and smooth, earning unanimous praise from customers and restaurant owners.
New Store Opening to Attract Customer Traffic
Chica Tea's new store in Boston launched a buy one get one free promotion for the entire menu during the soft opening. After customers selected one drink, they could continue to choose the next one, and at checkout, they only needed to pay for the higher-priced drink. During the promotion, almost 100% of customers chose to participate.
Individual Item Promotion to Drive Sales
In order to promote the sales of Momo Chi's mochi donuts, they launched a campaign where customers purchasing a box of donuts would receive a complimentary tofu dessert. Customers only needed to choose the donuts, and the tofu dessert would be added automatically.
Off-Peak Discount to Welcome Customers
Moge Tee introduced a promotion offering 20% off for the entire menu on weekday afternoons to increase order volume during slow hours. All drinks had a small label saying "20% OFF," reminding customers. Customers could place orders as usual to enjoy the discount.
Chowbus continues to upgrade its product features, providing restaurants with a one-stop cutting-edge solution for the food and beverage industry. Next week, we will delve into how Tsaocaa successfully doubled its revenue through promotional activities.
Interested to this new feature? Reach Out to your customer success manager or contact our sales if you are new!
