8 Key Marketing POS Features for Restaurants

June 5, 2023

In the competitive landscape of the restaurant industry, building customer loyalty is crucial for long-term success. A reliable restaurant Point-of-Sale (POS) system goes beyond transaction processing; it can offer powerful customer loyalty features that keep patrons coming back for more. In this blog post, we'll explore some of the common customer loyalty features offered by restaurant POS systems and how they can help restaurants drive repeat business and create a loyal customer base.

1. Loyalty Programs - Increase Revisits

Loyalty programs are a popular feature provided by restaurant POS systems. These programs allow customers to earn points or rewards based on their purchases. Customers can then redeem these points for discounts, free items, or exclusive offers, fostering a sense of appreciation and incentivizing repeat visits.

A good, modern example of this feature is the customer loyalty programs offered at Chowbus!

2. Gift Cards and Vouchers

POS systems simplify the sale and redemption of gift cards and vouchers. By offering these options, restaurants can attract new customers through gift card purchases and encourage repeat visits as recipients redeem them. Gift cards also serve as a convenient gifting option for special occasions.

3. Digital Punch Cards

Digital punch cards are a digital equivalent of traditional paper punch cards. Customers earn "stamps" or check-ins for each purchase, working towards a reward after a certain number of visits. This feature eliminates the need for physical cards, streamlining the process and ensuring customers always have their rewards with them.

4. Targeted Marketing - Personalized Engagement

POS systems collect valuable customer data, such as purchase history and preferences. Utilizing this data, restaurants can implement targeted marketing campaigns. By sending personalized offers, promotions, and exclusive deals to customers based on their preferences, restaurants can foster a deeper connection and encourage return visits.

5. Online Ordering Integrations

POS systems that integrate with online ordering platforms can extend loyalty features to online customers. This could include earning points or rewards for online orders, exclusive discounts, or personalized recommendations based on previous online purchases. Engaging customers across both online and offline channels strengthens loyalty.

6. Email or SMS Marketing

Capturing customer contact information through the POS system enables restaurants to stay connected through email or SMS marketing campaigns. By sharing special promotions, limited-time offers, or exclusive events, restaurants can keep customers informed and engaged, nurturing their loyalty.

7. Feedback and Review Management

Some POS systems offer feedback and review management features. Restaurants can encourage customers to leave reviews and provide feedback through integrated mechanisms. Positive reviews not only boost the restaurant's online reputation but also create a sense of community and loyalty among customers.

8. Mobile Apps and Integration

POS systems with mobile apps allow customers to conveniently place orders, earn rewards, and receive personalized offers directly from their smartphones. Integration with popular loyalty apps or mobile wallet platforms further enhances the customer experience and accessibility to loyalty programs.

Why this matters?

Customer loyalty is a crucial component of a successful restaurant business.Whether through loyalty programs, digital punch cards, targeted marketing, or integration with online platforms, a comprehensive POS system can be a powerful tool in enhancing customer loyalty and driving repeat business.

To learn more about POS systems and what might be the right fit for you, book a POS demo/consultation with Chowbus! We're the #1 POS tech system for US-based restaurants! We offer a range of marketing features, including customer loyalty programs.

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